RickTracewell.com :: Marketing

Marketing
I believe that most – almost all – small business owners and managers cannot differentiate between sales and marketing. "It's the same thing, right?" Nope. Not even close.

The hard lesson they learn is that sales and marketing are very different (although they work hand in hand together and feed off one another) and without that distinction and the care, effort, and thought process put into those differences, their business will either fail or stagnate. The sad part of it all is that when business goes south or dies altogether, the business owner usually can't put a finger on why it failed.

Why Is It?
(A very famous – and all too true – advertising poem)

Inspiring Quotes

"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them. "
~ Will Rogers

"Whether you think you can or whether you think you can't, you're right!"
~ Henry Ford

"A fish stinks from the head down."
~ An Old Italian Proverb

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
~ George Bernard Shaw

"The basic difference between an ordinary man and a warrior is that a warrior takes everything as a challenge while an ordinary man takes everything either as a blessing or a curse."
~ Don Juan in Tales of Power: Carlos Castaneda

© 2006 by Rick Tracewell • All rights reserved...whatever that means.
I care: This site is made with recycled pixels. A 15% gratuity will automatically be added for more than 5 site visitors at a time. Save the whales (collect the whole set!). For the billionth time, stop exaggerating. No smoking. If FedEx and UPS merged, would it be called FedUp? If you receive a letter with postage due, would it be called "fee-mail"? Stop reading the fine print and get back to work, will ya?